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Tag: data
How to tell stories using data: Actionable data storytelling strategies
How to tell stories using data: Actionable data storytelling strategies Your privacy means the world to us. We share your personal information only when you give us explicit permission to…
What Consumers Want to See on Company Websites [New Data]
For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
Data Analytics – Developing Efficient Ad Strategies
It’s been a tumultuous year for the advertising industry. In June 2020, GroupM estimated that the advertising economy will decline 10% globally in 2020. Money is tight, and it has become more…
What are customer data platforms, and what does a CDP do?
In a new report, “Email Data Quality: Compliant, Correct & Complete,” we viewed data-quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does…
Daily SEO Fix: Gaining Insight from Exported Moz Pro Data
Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team’s…
The Chrome Extension: Content Performance Data As You Browse
What are the benefits of using the Chrome Extension? Get the measure of your competitors in an instant Explore backlinks, social shares and influencer insights that auto-update as you browse, to see…
10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We…
3 ways to use CRM data in building customer journeys
Understanding the customer journey is an essential part of helping people realize their goals. That’s why many companies attempt to build customer journey maps that represent their buyers’ behaviors and decision-making processes….
The Strategic Value of Structured Data Implementation on SME Websites
Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP…
What is a customer data platform?
How do you learn about your customers? If you’re like most marketers, you can rattle off a dozen ways off the top of your head. Ads, click-through rates, blog comments and Facebook…
Conversational data shifting consumer privacy discussion
30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy Conversational platforms attempt to understand consumer intent by…