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Tag: campaign
How Ad Council raised $407MM in donated media for their mask campaign
[ad_1] 30-second summary: The Ad Council needed to create messaging about the benefits of wearing masks that resonated with people throughout the US. They faced several challenges including and extremely limited lead…
This Striking Newspaper Campaign Shows Just How Rarely Women Are Covered in Sports
[ad_1] If you’ve followed the WNBA or the Women’s National Soccer League over the years, you’re likely aware of the deep inequity that exists in sports coverage—and sports more generally. But it…
15 affiliate marketing tips to improve your campaign efforts in 2020
[ad_1] Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window. This includes much…